Curitiba, Brazil · since 2007

I'm Ricardo Krug, founder and programmer. I build automation tools for businesses, mostly out of my work on Desio, and I write about that process.

Writing

Notes on the intersection of automation and programming.

2026-10-20 · 15 min read

Stop holding it in your head. Sort every event by how much it matters and how soon you must act.

2026-10-16
90 Minutes and a Lunch: How AI Is Really Regulated
90 minutes to cut off foreign users. A pledge signed over lunch. That is how AI is regulated now, and I argue builders deserve a published rule.
21 min
2026-10-12
How I Use AI on This Blog
AI interviews me, drafts, checks every sentence, and translates. Here is what each job does, who checks it, and why the checks matter more than the tool.
17 min

Main project · in production
Desio
Desio gives restaurants a platform to bring their customers back more often.
desio.app

Since 2007: I build for the web. First job: intern at the Instituto Municipal de Administração Pública de Curitiba, with Drupal and Joomla.
2016–2022: Introcrim, my first startup: online education for law students. More than 1,500 post-graduate students and R$1 million in scholarships.
2019–2022: Master's at USP. Thesis: law is itself a technology of social control.
Desio: I built it and run it in production.
Consulting: I do private consulting.
Teaching: I taught criminal law and criminology online for six years.

I take on automation projects and teach teams to build their own — AI Automation